The98 Story

Have you ever wonder what's one thing every successful men has? Its confidence and for them confidence came from what they are wearing.

 

And we want every men to be confident in his life every day.

 

Confidence that gives you the ability to express yourself.

 

To make this happen we went deep into the fabric world just to craft comfort and quality clothes for you.

 

That’s why The98 was created to celebrate the freedom of fashion.

 

Freedom that give you confidence

 

We craft shirts for men who want to look stylish and feel confident. We believe in quality, comfort and durable fabrics that will keep its shape through years of wear. We believe that looking good shouldn't cost a fortune. Our designs are stylish, fun, and accessible for every guy.

 

We make people more than shirts. We make them better versions of themselves.

 

Our shirts are classic, clean and timeless, but still clever and cool.